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telemarketing services from maxxy.co.uk

 

It stands to reason that after writing about the horrors of cold calling on chinwag, debbidoo would be quite particular about any partner they recommended for cold calling.

And quite right too!

Someone once said to me: “You only get one chance to make a first impression,” and I personally believe that to be true. If telemarketing is going to be part of your marketing activities then you had better get it right. As debbidoo’s blog clearly demonstrates, people remember a poor experience and have no hesitation in sharing that poor experience with others. Poor telemarketing can not only be disappointing in line with sales targets but it can also cost you money. It can be described as “high risk and high reward” – because the risks, should they materialise, will hit you in your budget, your reputation and ultimately your profits. The rewards of getting it right will more than pay for itself several times over in profits.

Case study: telecommunications dealer, Cambridgeshire, 2007

After about six months trading and growing their business at a steady pace, the MD decided to outsource their lead generation to Maxxy to free up their field based staff for customer appointments. The directors were extremely pleased that their investment of £9,000 worth of services had generated £117,000 worth of commission from cold calling alone. They were also so pleased with the way the calls had been handled that they decided to outsource their inbound calls to Maxxy too, trusting them to handle inbound calls to free-up the field based staff further. The MD had experimented with in-house resources to work alongside the Maxxy team, but has since decided to outsource all telemarketing and lead generation to Maxxy.

Case study: windows and conservatories, 2008

Notoriously associated with cold calling, we perceived this campaign would separate the men from the boys as the MD of this company wanted to give their in-house team a boost. They were not disappointed: over 40 qualified leads were generated in the space of 20 hours with a mix of daytime and evening calling to consumers. Due to the high average order value it only took one Maxxy lead to convert to a sale to pay for Maxxy telemarketing services of £400 ten times over. The MD was delighted; not only with the amount of leads generated, but with the feedback and analysis reporting, and has commissioned several campaigns from Maxxy since and referred to other MDs.

Case study: credit card company, 2008

The Chief Operating Officer employed Maxxy to train and develop the existing in-house call centre team. Working alongside the Card Centre Manager Maxxy also undertook a consultancy exercise to design and implement a new structure for telesales and customer services to improve outbound conversion, as well as cross-selling, upselling and improving the customer experience. After a couple of weeks the company had their best ever performance on selected targeted products.

Case study: printing company, 2008

This small family firm employed Maxxy services for training and coaching of its in-house telesales resource. They later went on to describe Maxine as “Cambridgeshire’s answer to Ruth Badger”. As luck or skill would have it Maxine managed to set up an appointment for one of their largest prospects in the space of an hour after the company had tried unsuccessfully to get a foot in the door for years. The in-house telesales resource now feels much happier in their role, and is more confident and successful at achieving sales targets.

So as you can see, telemarketing can be a very powerful, cost effective tool to maximise your return on marketing investment. Whatever the cost of your other activities it can be very rewarding to give them a boost with telemarketing.

Notice how I say “telemarketing” and not “telesales”. I don’t do telesales. I do not believe in making cold calls with the intention to push, persuade or coerce financial commitments over the phone. It is true that we do obtain actual sales as a result of cold calling, but these tend to happen naturally – though the majority are often through nurturing a pipeline of prospects.

We know that a proportion of the people we call actually refer to it as having been a pleasurable experience. I kid you not! More than once I’ve been asked to do work for a client as a result of them being called by my team initially. That speaks volumes for us and is the way I aim to grow my business. Through sheer client satisfaction, word of mouth and telemarketing results. You will only find us on Google if you look very hard as I have no intention of competing with foreign based call centres or any call centre for that matter. We detest scripts as much as you do, and believe in preparing for a call, listening, and matching opportunities with solutions that are in the best interest for everyone.

The reporting and analysis that you will get from Maxxy is impressive too. You will get regular campaign update reports in a format that suits you, with content that is meaningful to you.

Imagine us to be an extension of your own business. Another few members of professional, friendly, motivated staff but just as and when you need them.

Consistent with debbidoo’s open pricing policy, we are happy to not charge a day rate but instead charge an hourly rate of £20. We are also quite happy to negotiate this to a slightly lower hourly rate plus bonus, in line with the nature of the calls and type of telemarketing campaign.

 

To find out more about Maxxy's telemarketing services, please visit www.maxxy.co.uk.