Hello :)

This is the first issue of yakety yak, the newsletter of marketing services provider debbidoo. You're receiving it because you subscribed to our mailing list at our website, debbidoo.com.

We hope you find the newsletter interesting, but if you've changed your mind and no longer wish to receive copies of yakety yak, please use the 'unsubscribe' link at the bottom of this email.

Google content network

Google has made a handy update to its partners page, enabling advertisers to get a taste of the content sites that could be showing their ads.

Using the new partner sites tool, you can drill down by country and partner category to see examples of some of the sites showing Google ads.

This tool is especially useful if you're considering a placement targeted campaign, in which you tell Google which sites you want to advertise on. It's a great way to ensure your ads reach a targeted audience; so if you want to target music lovers, for example, you could advertise on last.fm and Digital Spy.

Try the tool: https://adwords.google.com/select/afc/partners.html.

If you'd like to find out more about debbidoo's fully managed AdWords services, please get in touch.

Here be pirates

We've been thinking a lot about pirates this week, so we wrote a blog post about having a pirate themed party. What's that got to do with marketing? Read the article to find out!

Newsletter tracking with Google Analytics

We can tag links to your site from your newsletter with your Google Analytics ID, helping you to follow your readers from newsletter to purchase (if you don't currently have a Google Analytics account, it's worth getting one - it's free, easy to use, and helps you keep track of all sorts of important site visitor stats. Find out more here: http://www.google.com/analytics).

Our fully managed newsletter broadcast service is great value, with a one-off setup fee of just £250 plus a per-broadcast fee of £100 plus 2p per recipient. We do all the designing, testing and sending for you - all you have to do is write the stories (if you're really busy, we can do this too but we'll charge a bit extra).

To find out more, please visit our website or email us.

In this issue

• Hello :)
• Google content network
• Consumer protection
• Here be pirates
• Google Analytics
• Other stuff
• Pass it on

New consumer protection regulations

The Office of Fair Trading recently launched the Consumer Protection from Unfair Trading regulations, which may have serious implications for marketers.

For example, it is now illegal for marketers or business owners to pose as customers on Internet forums, blogs and other interactive sites, and some forms of mystery shopping are also affected.

To find out more, visit the website of the Office of Fair Trading.

Other stuff

The Simpsons, live
Mmmm, cake
What's your vampire name?
Ducks
Cat house

Pass it on

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